1. Experience

Think: boots on the ground. Google now values real-life experience as much as it does academic or professional credentials.

💡 Example: A sysadmin blogging about incident response steps during a real-world DDoS attack? That’s high experience value.

Pro Tips:

• Share first-hand insights from deployments, projects, or tests.
  
  
• Include screenshots, logs, or case studies.
  
  
• Use actual scenarios, not generic fluff.
  

2. Expertise

This is your depth of knowledge—credentials, years in the field, specialisations. For B2B? Think solution architects, product managers, or CTOs weighing in.

💡 Example: A DevOps lead explaining how to optimise CI/CD pipelines across hybrid cloud infrastructure? Certified expertise.

Pro Tips:

• Have technical experts create or at least approve content.
  
  
• Add bylines with credentials (think “John Doe, CISSP, 15+ yrs in Cybersecurity”).
  
  
• Reference white papers, standards (ISO, NIST), or respected industry sources.
  
  

3. Authoritativeness

This one’s about how others see you. Do peers and major sites link to or cite you? Do you rank as a go-to voice in your niche?

💡 Example: If your Kubernetes security post gets shared by CNCF or linked by GitHub repos—that’s serious authority juice.

Pro Tips:

• Publish on LinkedIn, Medium, or partner platforms to extend reach.
  
  
• Guest blog or co-author with known experts.
  
  
• Secure backlinks through original data or tool releases (free scripts, cheat sheets, etc.).
  
  

4. Trustworthiness

This is about site integrity—can users trust your content, data security, and intentions?

💡 Example: If your platform stores customer data, and your privacy policy is buried, your trustworthiness score tanks.

Pro Tips:

• Use HTTPS. Always.
  
  
• List your real company address, team bios, and customer support contacts.
  
  
• Include updated privacy policies and terms.
  
  

Avoid clickbait. Present clear, verifiable facts.